4 Tips for doing content marketing with finesse

Content Marketing is the most engaging form of marketing in recent times, because customers no longer wish to see cooked up marketing ads, but are more focused on ads that are relevant and precise.
In the general sense, content marketing is a marketing strategy, where companies deploy their marketing funds to create content that can appeal to the target audience and engage them with the brand. If your startup is looking for some easy but worthwhile promotion to boost your sales, content marketing is the key to get there. Here are some useful tips to make the best content for promotion.

image source
Be real
Mostly, startups in the urge to increase sales issue dubious content to mislead customers. This is the biggest no-no in content marketing. Use creativity to write good content. Like, if you are selling a shirt worth 100 bucks for 50, don’t say 50% off. Say buy two at the price of one. Moreover, do not issue any content that is not real. Once a customer feels you are not true to your word, their instinct would tell them to avoid your brand.

Construct a strategy
For any type of marketing, you need a foundation, otherwise known as your promotion strategies. Jot down what you want to sell, to whom you want to sell and what unique features you what to promote that might increase your sales. Understanding this helps in writing content that would engage the correct target audience. Say, that shirt you are selling is only for the male audience. So, create an ad that would appeal to the male mass. Use adjectives that are synonymous to gents, like handsome, dashing, cool, sexy, trendy, professional and more. You can also reach out pro platforms like 9start.in to get a end to end solution for your business need.

Get the best of social media
What is content? It is basically words with graphics. So, in recent times the only place where the majority of the world reads is on the social media, because in reality very few people flip through the newspaper and read magazines. So when everybody’s going green, why not you? Create your own blog or website where you can write well defined content regarding your brand and products. Use social channels to advertise the same and get more followers. The more people start following you, the more reach your content gets. A simple example is Facebook. You like a post and your friends can see what you have liked and easily access it and like it as well, and the cycle continues.

Use Good Graphics
Of every post that you have opened till date, how many have you actually read through entirely? Your customers are exactly the same. While some want to gain the detailed knowledge, others just want see through it to get a vague idea. You job is to appeal to everybody. Research has shown. Pictures and videos create more impact on the subconscious mind compared to words. Use unusual graphics with catchy and quirky headlines.
   Content writing and promoting is all about exploring your creative side, to such a level that it can bring in future sales. If you are not good with words, hire some professional to get the work done and always verify the work first. If your content does not appeal to you as a customer, chances are it won’t appeal to your customers either.

Post a Comment

Previous Post Next Post

Contact Form