The world is changing and many
people are opting to start their own businesses. We see entrepreneurs popping
up almost daily. Many of them make a great success of it and some do not last
long. There are some similarities used by successful entrepreneurs and we can
all learn from them.
Social Media Presence
Social Media Presence
Social media is used by
entrepreneurs to grow their businesses daily. This is one of the greatest told
out there today and it is as powerful as it comes across. If your business is
not on social media, you are missing out big time. We no longer reach for the
phonebook when we need a service. Our first thought is to do a search on the
various search engines. If you are just starting out, it is a cheap and
effective way to market your business.
Online Stores
Ecommerce is a great way to sell
goods and services. There is no need to set up shop anymore. We love online
shopping because of the convenience of doing it from home. If you are a serious
entrepreneur it is a great idea to introduce online shopping to your customers. If you have a physical store, you can also sell and gain customers on both online and offline channels using the popular applications like Shopify, Nexhop etc.
YouTube Ads
The power of YouTube is incredible.
The amount of users on there daily is all potential customers if you are smart.
You can setup your own advertising video without paying an arm and a leg.
Having a TV commercial is going to cost you a small fortune but you can get
away with paying less for an online ad. There are many professional voice over
services online. Having a professional voice over will help your ad sound professional.
Find a cheap female voice over or a male voice over if you so desire. The options are endless.
Go Green
We are trying to live a more
Eco-friendly life these days and all entrepreneurs can cash in on this. If you
can use this to grow your business, why not. Organic goods are selling quickly
as we all seek out to save the world one day at a time. It really does not
matter which business you are in, you can make it more ‘green’ and see how your
success grows.
Passion
If you read articles or interviews
by successful entrepreneurs, they all have the same voice. You have to follow
your passion if you want to be successful. A lot of new entrepreneurs do
something they are good at or something they enjoy doing. This is very
important if you want to make a difference. Do not pursue a business idea if
you don’t feel passionate about it.
Facebook over Twitter
Twitter has had a growth from 2015
to 2016. With that being said, it is marginal compared to the amount of users
on Facebook daily. You should definitely use both platforms to get your name
out there, but Facebook takes priority. You will be able to reach more
potential customers and it is more search-effective so you can reach the right
type of clients.
Hire virtual staff
The days of entrepreneurs wearing
many hats are over. You can hire the right staff virtually. There is no need to
setup office anymore. It is easy to hire a virtual assistant, a virtual
marketing consultant, you name it. It just makes business sense to do it. You
get the expert service without the expenses of providing them with a computer,
telephone, and the works. Virtual workers already have all of this in place and
you basically only pay for the service.
Flexible work hours
There are no more set working hours
for the trendy entrepreneur. Hours can be flexible as long as deadlines are
met. This is really all successful entrepreneurs care about. It really makes
sense if you think about it. Paying someone to work 8 hours a day when in
reality they could do the job in 4 hours, is absurd. You could save yourself a
lot of costs by moving away from the full-time job hours.
Work from home
This one ties in with a few of the
other trends but it needs mentioning. Unless you are so successful that you
absolutely need office space, it is not necessary. Many entrepreneurs run their
businesses from their home office. All you really need these days is a desk,
laptop and a phone.
Freedom
We are all searching for freedom
from that dreaded 9-5 job. This might be a motivator for many entrepreneurs
when they start out. Entrepreneurs are working from coffee shops, vacation
spots and the sofa. You can have that freedom if you make use of all the online
assistance out there.
Have a look at some on the most
successful entrepreneurs out there today and see how they do it. You need to
keep up with the trends to get the full benefit of running a successful
business. Life could be easier by following the trends, if you are smart.