5 Reasons Your SEO Strategy is Failing

If your SEO strategy is not working, you need to sit down and rethink. It is very important to pay attention to SEO. Experts say that you shouldn’t even shy away from investing in search engine optimization as it helps you bring around 50% of your traffic, and every business wants more traffic.

If you have no SEO strategy, you need to get in touch with a Toronto SEO services provider and know more about how SEO can do for your business. And if you already have SEO, but you aren’t getting the desired results, you must find out what you’re not doing right.

Let’s have a look at the 5 reasons your SEO strategy is failing:

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Another big reason that contributes to the failure of SEO of a website is neglecting analytics. Many bloggers in spite of writing good content and taking care of almost everything, fail to track their website’s analytics. As a result, they are not well aware of what works and what doesn’t.

Your niche is boring or too competitive

In spite of doing everything right and following all the basic requirements of SEO you still might not get the traffic that you should. The reason is you’re targeting  an audience which is quite narrow or there is too much competition in the category you’ve chosen to write upon.

Google’s algorithm keeps changing from time to time and you need to be aware of the latest techniques if you wish to stay afloat.
There are thousands of websites out there, and the competition is fierce. You need to change with time if you wish to do better than others. This means staying in touch with the latest happenings.
For example, your website must use HTTPS:// instead of HTTP if you are collecting data. This is a new upgrade from Google, and not following so may prevent you from getting more traffic.

Neglecting analytics:

You cannot make changes unless you know what would reflect positively on your website.

There might already be big brands working on the same niche and thus swallowing in all the traffic and leaving you nothing. In such conditions, you must change your strategy and be more aggressive.

Not adapting to the evolving SEO tips:

Not taking social media into use

Social media is huge and can improve your SEO rankings as well. You can have your content go viral by sharing it on social media, which would result in more traffic and backlinks, causing your ranking to improve.

Poor navigation

Provide users good navigation on your website so that they can find whatever they are looking for. Also keep their device in mind. Since most people are now using mobile devices to access the web, your website should be optimized for mobile devices.