You might as well already know the significance
of LinkedIn to your personal development and or business growth. Since 2012,
the professional network has made important changes including; the acquisition
of slideshare, pulse news reader app, influencer program and publishing
platform.
The question most career advice bloggers who
specialize in writing LinkedIn profiles ask is how do they make your profile
pop in the face of the current trends? Well, it’s not like there’s one word
answer to this. Here’re a few hot trends you should follow to beat the best
LinkedIn profile.
#1: Writing
LinkedIn Profile – Quality Cover Image
Gone are the days when writing a professional
profile meant having dull picture on the headshot section. Your cover image
tells a lot about you, it’s your first impression. That means you will have to
take your time and select a cover image that will make your potential manager,
client or staff want to know more about you.
#2: Writing
LinkedIn Profile - Mind Character Count
Try this, Google your name or company name and
click on your LinkedIn profile link then check your profile summary. And just
before clicking on the read more icon, how many words can you read? The trend
is that when writing a professional profile try to start with what’s more
important
#3: Writing
LinkedIn Profile – SEO Profile Summary
Still on your profile summary, other than
focusing on the first 170 characters, you will also want to enhance your
visibility by throwing in a few keywords within the lines. This way, your
profile will be among the first ones to pop up whenever a potential employer,
client, or worker searches.
#4: Writing
LinkedIn Profile – Market Website/Org.
At a personal level, the fact that you have a
job does not mean you don’t need a LinkedIn profile. And even if you have one,
it doesn’t mean you don’t recognize your company. It is a good thing to market
your company or even website. It makes a good impression even to your next
manager.
#5: Writing
LinkedIn Profile – Reorder Profile Sections
Now that you know what it means to have first
things first, it will help to reorganize your profile to accommodate more
important aspects of yourself, career, and achievements appearing before the
others. Most career advice bloggers
will also tell you to write only the most important details.
#6: Writing
LinkedIn Profile – Join Professional Groups
Professional LinkedIn groups are a great place
to interact with your peers, connect with thought leaders and share ideas. You
can join 50 or more groups via LinkedIn. It helps maximize your 3 degree reach,
means more job search leads and ups the chances of your profile popping up
first.
#7: Writing
LinkedIn Profile – High Quality Publications
We live in a world today where you have to
constantly prove your knowledge and skills. While it’s important to have an awesome
LinkedIn profile, you can beat even the best by keeping your own profile active
with regular professional, targeted and high quality publications. You try
this.
Still on publications, career advice bloggers
who specialize in writing a professional profile
will tell it’s not just about expressing your thoughts or showcasing your
expertise but also building a voice (brand) within the network. It helps you
get quality connections and become an authority.
#8: Writing
LinkedIn Profile – Add a Title to Your Name
Here’s a trend you have the freedom to adopt or
ignore based on your own likes and preferences. What it does to add a title to
your name is improve your profile’s SEO ranking. It makes it easier to find you
when someone makes a related search and also tells him/her what you do at a
glance.
#9: Writing
LinkedIn Profile - Endorsements and References
Whereas endorsements are lately looked at mere
pats on the back, references have continued to gain popularity with most
potential customers or recruiters wanting to know at least what others have to
say about you and or products, that is, if the LinkedIn profile belongs to an
organization.
#10: Writing
LinkedIn Profile – Include Contact Information
Lastly, writing a professional profile is only
effective when you have within it your contact info.
Carrie Cox works as a content manager and her
hobby is guest posting. She is specialized on writing useful articles for job
seekers in order to make their job hunting process easier and more effective.
Her hobby is traveling and reading.
About Author: Rose Milton is
an amateur guest post writer and a content manager. She finds her inspiration
in yoga, drawing and meditation. Rose enjoys her life and tries to change the
world for better.