As we begin to realize the impact of climate change and are encouraged to move towards a green economy, environmental advocacy is on the rise. Society has become more involved in our climate, environment, and overall impact on the planet. One of the ways to undo the negative impact on the planet is to get involved or even start your own environmental campaign. If you are thinking of starting an advocacy campaign to right an environmental wrong, here are three tips to keep your campaign professional and informed:
- Know the Sector and the Problem
Before you design an advocacy campaign, you and your team will have to do some thorough research. It is important to have a clear understanding of the problem that you have identified that you want to campaign for or against. Part of this research means finding out about the problem but also the sector in which you’ll be advocating. You should invest in good research to clearly know the sector, who is doing what in this sector, and if others have found solutions to the problem you have identified, and whether they can be emulated.
- Know the Tech Solutions that Could Help
Once you are aware of the issue and the sector within which this problem is located, you will need to be conscious of the possible solutions. While it is important to have a clear idea of the problem, there is no value in simply pointing out the problems and potential environmental pitfalls in an industry or a specific business without offering potential solutions. For example, when implementing a water-saving advocacy campaign, knowing what solutions are available for water purification, Oil Water Separator Technologies for industry, and the many spill prevention technologies and strategies that are out there will be paramount. This adds credibility to the advocacy campaign. It also means you’ll be having a real impact and shows that you and your team have thought this issue through.
Once you know the possible solutions to the problem, you can begin to create visibility around the campaign and spread the word. If you have found a possible solution to a complex problem, a key part of any advocacy campaign is to share those solutions and create real change.
- Know your Rights
The modern-day environmental protest has been at the forefront of recent news as increasing numbers of groups and individuals are prepared to picket and protest. This has also caused a lot of debate about the ethics of protests, as those involved are sometimes prepared to face the might of the law. The best advice to give you is to be prepared for a confrontation with the law. If you are going to protest, you may need to consider that this confrontation can be either on the day of the protest or via summons to appear for trespassing or possible state violations. So, know your rights and local bylaws as to where and how you can protest.
We should all be taking a step towards protecting the environment and making a change for the better. An environmental advocacy campaign will be a big undertaking, but if you follow these three tips, this will ensure that your campaign is guided by the facts, supported by the available solutions/technology, and is in line with the law.