Technology and fashion two things which never
stop. The big difference? Fashion has been around for hundreds of years. Ever
since ancient times people would wear gowns and styles that would have them
falling in line with the rest of their society. As fashion has been around so
long and technology has only just started to stamp it’s authority on the world
of today, it led me to ask the question; how has technology affected fashion?
Think fashion week. When everyone get together
and shows off the latest styles and unique designer dresses. It was just a few
decades ago you’d have to wait for the latest print of ‘Vogue Magazine’ to be
released before you could have a look at the styles.
In the
modern age where the internet reigns supreme, the images would be on the
internet just seconds after a cat walk has taken place, and seconds after that
you could be reading hundreds of opinions about a specific outfit. Hey, you
wouldn’t even need to wait for photos, you could watchthe show live through a
stream if you wanted to.
Of course you can’t forget that now you can buy clothes online. It’s easy
to get a look at those Nike dunks you really like or perhaps you’re a fan of
the Barbour Dept B
Jacket, well no problem, just type it into a
search engine and you could have hundreds of prices to browse through. We now
have access to those overseas brands you would have never got a look at. Online
shopping has actually become so successful some people believe it is killing
the main streets.
There’s more than just this though, social media has allowed small
clothing brands to go global. It’s essentially made fashion main stream.
Facebook is full of clothing stores, where people like, share and comment on
the clothes they like. It means we can now show our friends a shirt you think
they’d like when they’re not near, and even the clothing labels get a huge
boost in that they can get a better and easier feel about how a customer feels
about a product.
On top of this you’re able to easily contact the brands you like, it’s
easy to tweet through a suggestion or question and as easy as that you’ve got
what you wanted. Whether it be a suggestion a clothing line release some larger
size clothes or even asking for them to start releasing some new shoes. If
enough people contact them and they have the right demand, the brand will
listen. It’s one of my favourite things that regular people are now able to
impact big companies.
Another rather big advantage is the fact we now have access to other
peoples wardrobe. No longer are we stuck to ravaging through a friends wardrobe
hoping they have something not only nice but will fit as well. We now have an
endless amount of platforms to buy and sell our less worn clothes. This is a
huge bonus and gives us a great deal of freedom into getting some clothes at a
cheaper price.
So, it really is a huge effect that technology has had on the world of
fashion, it’s definitely a big thing which is helping the fashion industry
progress into a bigger more mainstream place. I believe technology is amazing
and if it is continued to be used right, the fashion industry has no boundaries.
About the author:
My name is Hanna
Jameson. I am someone who loves shopping for clothes, keeping up with the
latest fashion trends, designing clothes for myself and my friends and keeping
a close watch on what's in vogue. I am fortunate that my day job is fashion
merchandising as it allows me to indulge in things that I anyway love.
Tags
Fashion