Bangalore, once known as the Garden city of
India has recorded 40 degrees Celsius this April. While many people are cursing
the global warming and climate change for this harsh weather, a city based
Start-up has taken it upon itself to do something about it.
Nexhop, a Hyperlocal ecommerce startup with
operations across Bangalore is planting saplings throughout the city and in
various gated communities for every transaction that takes place on its app.
Ashis Mohanty, CEO of Nexhop said that “We
plan to sow our 150th sapling by Monday and the response has been
terrific towards this campaign”. People are responding to this noble cause and
the firm has also tied up with an online Blog FortheFirstTimer.com to promote
the cause and get more people engaged.
Nexhop has also created a #tag #Bangreenlore to help people
participate in the movement via twitter and Facebook, and get more saplings
planted across the city and not just plant them but to take care of them for
the next 1 year.
On a lighter note Ashis quipped “ We are in the business of building trust in
the Online marketplace by bringing Local Retailers in the Online world and we
care equally for the real world in which the customer and the Store both needs
to interact freely without fearing the heat or the Sun”. They say that although
the sale of Air Conditioners have increased in their platform, they are more
excited to plant saplings and reduce the carbon footprint to ultimately bring
back the green in Bangalore city.
Here is a link to Video promoting the
campaign to plant saplings across the City: