Customers
are the soul of every business unit, since every cost incurred can only be
retrieved by selling a product or a service to prospective consumers. For this
very reason, it is highly crucial for enterprises to ensure that their
customers at offered with a compatible and exceptional shopping experience from
the very beginning.
Customer
on-boarding, in the simplest sense, is the process of getting new customers
acquainted to a company and its product or services, in an organized manner.
This, is a very effective process for startups to make their customers aware
the various features and functions offered by them, their USP’s, goals and
milestones, and also to build a trustful relationship.
In this modern day virtual world, most
startups are mostly connected with their customers via the internet, so an
effective method to connect with customers can not only enhance the brand image
but also promote sales. Four effective
ways which can be adopted by every startup to build a good rapport with their
customers can be distinguished as:
1. PROVIDE A SMALL BUT SIMPLE
TUTORIAL:
Offer
your customers with a compact tutorial, explaining them the entire process of
using the application. When first-time users are offered with a user-guide, it
makes it easier and less time consuming for them to understand and use the
application. You can simply get the customer acquainted with the help of a
video tutorial or you can use pop ups to get the user acknowledged with your
product.
Whichever way you opt for, make it a point
to showcase the features and benefits of your product while offering a tutorial
to let the customer know of what they can achieve from using your product. Live
chat windows can also be used to offer immediate help of any problems faced by
users.
2. STAY CONNECTED WITH YOUR USERS
USING E-MAILS:
One
can say that customer on-boarding begins the very moment a customer signs up on
a network and receives their first mail from the company. Fabricate a good
introduction on behalf of your organization, welcoming customers on signing up
on your portal and offer them a quick link to a start-up guide to help them get
acquainted with your company and its offerings.
Post
introduction phase, be in touch with your users with forwarded emails letting
them know of the latest happenings and updates on the site. Useful emails
carrying worthwhile information helps customers to keep track of the best
things you are offering without having to try for it. Forwarded emails are also a great way to
provide the customers solutions to problems they might be facing or even
provide a detailed guide to a user interface.
3. KEEP TRACK OF YOUR CUSTOMERS
NEEDS AND PROBLEMS:
Research
has shown that maximum customers of any business are repeat customers.
Providing customers with user surveys or a rating option or even a simple
complaint box can help the company analyze the problems faced by their users
and acquire useful solutions.
This method creates the perception in the
customers mind that they are being heard and their problem or query is being
given adequate importance. Not only does this helps in decreasing the communication
barrier but also enables enterprises to trace their flaws and take necessary
steps to rectify them.
4. OPT FOR A GOOD ANALYTICAL TOOL:
An
analytical tool helps you understand your customer’s preferences and show them
products which might interest them rather than offering every product or
service listed. With the help of a good analytical tool(Google Analytics/ Kissmetrics) you can access the
current market trends and distinguish the preferences of different customers
and communicate your services to them accordingly. Not only is this time
saving, but also helps companies showcase the correct products to the correct
prospect and helps in keeping users engaged in the portal.
Customer on-boarding
is a very useful method used by organizations to stay connected with their
global audience. It helps create a good relationship with a new user and is
beneficial in rendering future sales.