Public Relations is notorious difficult to
define, though advertizing agencies have distinguished it as the art of
promoting a brand, event or cause to the general mass by creating a buzz or by
creating a brand image on the public’s eye. If yours is a startup, PR is the
way to go to create an image for your brand and product and to gain more
prominence. Few easy tricks to get easy mass prominence are listed below.
Give yourself an edge
The easiest way to stand out of the crowd,
is to do something hat ke. Remember the Uninor ad, the featured in almost every
billboard with nothing except the logo? That created a buzz in the media, why?
Because everybody had same question, what is that? So, when you start to
promote your startup, don’t do the same thing that everybody is doing, do
things a bit differently. Say, your brand is planning to sell
clothes for toddlers. Rather than promoting is as a shop for kids clothes,
advertize yourself as a cloth shop for healthy kids clothing.
Mingle right
Socializing plays a huge role in PR. With
the right press, you can reach out to the right audience and promote your
brand. So if you want to handle the PR for your clothes shop, pay visits to
events and fair that promote other clothing brands. If you can build up a good
rapport, chances are they might promote you as well.
Master the art of story telling
When you pay a visit to any gathering on
behalf of your company, the first thing people ask is, tell us about your
brand. So, utilize this. Don’t just say we are a clothing shop for toddlers.
Say we are a company located in XXXX, founded by enthusiastic mothers, who want
to produce healthy clothes for every child. Tell little bit about your history,
why you decided to open shop, some achievements you have had, your company
goals and objectives and a bit about your business plan.
Celebrity Endorsements
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Put your best foot forward
When you go to rub shoulders with the high
profiles in the business, you need to show them that you got what it takes to
make it big and you know about the trade. Because they can not only promote
your brand, but just might turn out to be your biggest investors.
Support a cause
When
it comes to good PR, nothing works wonders than a good cause. In today’s world
where everybody wants to reach the top, if you show you the spine to help
others prosper with you as well, it would be highly beneficial for you. Think
of Bill Gates, a man who owns billions is throwing millions into the Indian
economy to help India come forward, but what is he getting in return? Good PR.
So if you want to get some good PR how to go about it. The easiest way is to
get hold of a current affair and raise your voice on it. Say, there was an
accident where some children expired. Raise your voice to the issue saying Todlothing
is highly disturbed by this and wishes speedy recovery to the families of the
demised. Some might find this cheap, but at the end of the day, you will get
promoted.
Have a social presence
To be talked about is what every startup
aims at. So to increase your bond with the public mass you need to have a
social presence with your blog, site, Facebook page or Twitter handle. This
gives people the chance to get to know more about you, what’s new with your
brand, what do you do, where are you from and how established are you. If you
have your app, get good reviews from customers with nothing less than 4 stars,
so that you can increase your app downloads.
Make your own mark
Mostly, brands gain recognition based upon
their owner. Think of it, Apple was famous even when Steve Jobs was thrown out
of the board and is still famous for him after his death. That’s because Mr.
Jobs created that kind of aura about him. He positioned himself as an innovator
and to this day he is still one of the best innovators the world has yet seen. So
if you want people to talk about your brand, give them a reason to talk about
you.
Always be updated
In recent times if you want to make your
mark you have to be up to date at all times. Say your clothes shop brings out
eco-friendly toddler clothes and you gain a huge hype. You cannot stop at that,
because what you did now, 20 others would do the same and may be better in 10
more days. So you have to constantly innovate yourself and be on the top of
your game.
Public relations, although aims at
enhancing the relation between the company and public, it is always general in
nature and is not subjected to any single person. Before you start your PR
campaign, build your strategy and verify its potential to help you reach your
objective.