You
already know that text messages have an open rate of 98% in comparison to 30%
for emails. This is why most of the e-commerce businesses have started
leveraging SMS marketing to build better relationships with customers. This
channel of marketing is not only useful but also extremely popular and can be
proved to be extremely beneficial when it is done appropriately.
What is SMS marketing?
SMS
marketing is the technique, which uses permission-based SMS messaging for
spreading promotional messages. To receive SMS messages from any e-commerce
businesses like updates regarding new products or specials, customers are
required to opt-in to automated systems by texting initial shortcodes.
You need
to consider SMS as one of the secret marketing tools that will help your
customers to engage with the brand through their smartphones. It has been long
since every e-commerce business is talking at their audience as opposed to
talking to them. SMS marketing will help you to engage with the customers
personally.
Why are SMSs useful tools of marketing?
Just
like the other methods of reaching customers, the system of texting can also be
extremely effective when it is done appropriately. There is a constant push to
smartphones, which are responsible for driving more potential currently.
·
Almost 87% of the millennials are
constantly on their smartphones. With this many people having powerful
mini-computers with them; every merchant has a channel of building loyalty and
trust with the customer base.
·
More than 80% of millennials prefer
checking their devices as soon as they wake up. Their smartphones are almost
always handy and can be used for anything and everything right from looking for
appropriate information to check out the latest updates on social media.
·
Consumers also prefer opening texts in
comparison to opening emails. The time taken by any recipient to open a text
message is approximately three minutes, as stated by www.forbes.com. For instance, if you
are sending abandoned cart texts, they are not only going to open the text
message faster but they will also not think twice about taking actions.
SMS marketing has huge benefits
There
are numerous advantages associated with sending SMS messages to online
shoppers. Almost all the high growth e-commerce businesses are making use of
SMS marketing to send limited offers, information regarding the launch of new
products, reminders for cart abandonment, etc. Given below is a list of the
benefits of SMS marketing that e-commerce businesses need to know!
Can be tracked easily
It is
extremely easy to monitor an SMS marketing campaign. The method is almost
similar to tracking a Facebook campaign or Google AdWords. You will also get
analytical insights regarding everything that works and also the things that do
not work. Your offer, conversion rates, and copy will be responsible for
dictating what step you are going to take next.
A high rate of engagement
As already
mentioned before, four out of five millennials prefer opening their SMS
messages right after they wake up. Also, they constantly have their smartphones
on them. Therefore, you can be assured that your messages are also going to be
opened, which will lead to a higher engagement rate, in comparison to other
methods of marketing.
Fast delivery
Text
messages can be transmitted very fast. You have the option of sending text
messages almost instantly and also receive clicks within a few minutes of
sending the messages. You can make sure that your brand always remains on the
mind of your shoppers.
Extremely simple and easy to use
Text
messaging for an e-commerce business is simple and easy and you do not have to
remain stressed. Right from cart reminders to sales, the cases are going to be
endless. You need to ensure that you are remaining as creative as possible and
deliver an engaging and unique mobile experience to your audience.
Sending the first SMS: Tips to follow
If you
are ready for launching the first-ever SMS campaign, you should familiarize
yourself with different rules, which will assist e-commerce market shares to
make use of this channel effectively. Therefore, the first and most important
hurdle that you have to overcome is getting opt-ins from your customers.
Shortcodes are going to work ideally and they also offer less friction. To know
more, you can visit https://simpletexting.com/ .
Given
below is a list of tips that you should follow.
Define the business goals and objectives
If you
are correctly executing everything, SMS marketing is undoubtedly going to
become a top channel for revenue generation. However, you also have to define
key performance indicators, which are going to center around various important
metrics like the growth of the subscribers, new revenue, and most importantly,
new opt-ins.
Concentrate on growing subscribers
The next
step is setting a proper system in place by concentrating on growing the list
of subscribers, which is the money list. There are various ways of quickly
scaling the list by making use of various paid tools and email communication to
the current subscribers.
Segment the subscribers and ensure that you are sending appropriate messages
You need
to leverage the existing customer data and create drip campaigns for targeting
new subscribers with welcome messages, setting up abandoned cart reminders, or
you can even target consumers who have not purchased anything recently.
Top tactics and SMS marketing strategies
Given
below is a list of tips that can help in increasing conversion as well as
driving sales.
·
You can target the audience by making use
of custom tags and segments.
·
Sending abandoned cart reminders is also
an important way of increasing conversion.
·
Start short surveys and ask your
customers regarding the views that they have on your recently launched
products.
·
To boost engagement, you can also plan
giveaways.
·
Do not forget to have a clear call to
action buttons.
Conclusion
There is
no denying the fact that the landscape of e-commerce businesses is becoming
more competitive with each passing day. This is why you need to consider SMS
marketing to gain more customers, retain them, and also make your brand gain
success.
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Business