Marketing starts with the customer and ends
with the customer. Every action you take to promote your product is only to
attract consumers and persuade them to buy your product. But marketing is never
cheap. Billboards, hoardings, newspaper and television ads, all these cost a
fortune and just might bleed you dry of all your finances. So how to get your
brand to all your consumers right in your budget? The answer is the World Wide
Web.
At a stipulated cost you can not only reach
billions of consumers, but also extensively promote your brand and its
products, create a brand image and make major sales happen. But, connecting
with consumers over the internet is a very daunting task, because there are
different kinds of consumers with different mentalities, backgrounds and
preferences.
Marketing your business online can be a full
time job. While there are many ways to promote your business products and
services to potential customers, there are 5 valuable ways that we would like
to highlight.
1. Get your own website or
mobile app
Needlessly to say, almost
everybody has access to internet, due to which all business are shifting to
e-commerce. A website or a mobile app,
let’s your customers have access to you at all hours. Not only can they shop,
they can visit the site and look up all their requirements any time they want.
A web portal is a big time money saver, as not only can you save thousands on
shop rent, salesmen and electricity, but also showcase your latest products to
billions of consumers at just a push of a button. So, if your business is not yet online, then
it’s high time to re-think your business model.
2. Free Website Listings On
Search Engines
Organic search is a free
and popular method to promote your business online. Organic search results
refer to the free website results on search engines like Google. Ideally, you
would want your website listed on the first page. But that might not be
possible due to the buck load of competition present. So you need to take a few
steps to ensure that organic search works for you.
Ø Ensure that your domain is listed on Google. If not, visit
google.com/addurl and add it.
Ø Secondly, you need to make your website search friendly, i.e. make
sure your website has images, texts and other kinds of contents that are
related to words that people use, while searching for products and services
like yours.
3. Embrace Social Media
Simply put, social media
marketing is one of the quickest and cheapest ways to get your business rolling.
Social media sites such as twitter, facebook, LinedIn and instragram is a great
space to show off what’s great and happening about your company and get a buck
load of free publicity. You expect your brand and name to become more
recognizable so that when someone does need a company like yours, you are the
first to come to mind. What’s more, you can also advertize your company in the
featured ads section at a minimal amount.
4. Email Marketing
Forwarded emails are the
most used, cheap form of marketing, used by multi-national companies to budding
startups. This method, let’s you communicate your message to your customers
without actually disturbing them. The trick to get render sales from email
marketing lies in content. Try to limit your words and put more emphasis on
your graphics. Say for example, you are selling an ice-cream. So what kind of
email is more likely to help you generate a sale, a picture of a mouth-watering
ice cream, or a detailed description email about the same? Email marketing is
all about creativity. You have to be creative enough to compel your customer to
click the link and see what you are offering.
5. YouTube advertising
Not every company can make
million dollar ads and publish it on television. Youtube is the second best
visual platform where you can showcase your great ads without spending a buck. The
biggest benefit of Youtube is that you can easily share your ads on your social
links and sync the whole process of advertizing. Not just ads, press releases,
company interviews and celebrations and more can be shared, which would help
you create a brand image and get more recognition.
The key to any
advertizing campaign is creativity. So whether you are posting graphics on social
sites or uploading company ads, you have to be out of the box, so that you can
grab their attention. One very big advantage of online marketing is that, you
are not the only one promoting your product. Your customers play a very vital
role here, as they have the capability to take your ad forward to others simply
by liking it or sharing it. So if you are planning to promote your business
with some surplus cash try out these tricks and get the bills rolling.