Making The Best Of Instagram Story Highlight Ensures Greater Following And Engagement

You may have noticed that children often ask their parents and other elders to tell them a story, especially when they are about to go to bed. This is because, stories are the most effective tool to keep them engaged, in this case to fall asleep. However, storytelling can also be an effective means to keep even the adults engaged!

When it comes to business marketing, most of the businesses and marketers rely on their website. This is the most traditional and also the best way to reach out to the target audience and turn them into prospective customers. However, this is not an easy task. To ensure that your website is performing well and truly, you will need to make sure that:
·      It has an immaculately designed website
·      It has a high level of appeal and attracts the visitors and
·      It provides all the necessary information to the visitors to make a purchase decision.

To ensure all these and along with it that the visitors find the site good enough to stay along and not leave too soon, the business owners and marketers such as ensure that the content is gripping. The best and perhaps the only possible way to ensure that is to follow the storytelling concept while creating the content.

The transformation of concepts

With the rise of social media and its strong influence in the personal and professional lives of people, traditional content marketing has now transformed into social media marketing. This is also due to the fact that most of the businesses, online or offline, are looking for customers beyond their geo limits. This is possible because of the rise of internet which has made selecting a product, placing an order and delivery of it at the right time at the right place easy.

There are different types of social media networks that are available to the people today such as:
·      Facebook
·      Twitter
·      Instagram and several others.
All these channels have a lot of followers and it is these followers that the businesses now target to reach out to with their brand, products or services. This enables them to increase their customer base.

Choosing the best social media platform

However, all of these are not suitable for businesses to promote their brand and product such as. It is for this reason you will first need to prioritize your platform on social media to use it as your business promotion launch pad.

If you do prioritize the social media platform for your business marketing you will see like most of the other businesses, even your competitors, you end up choosing Instagram out of all others available to you. Why? Well, the simple reason behind is that:
·      It reaches out to a much larger audience than the other social platforms can and
·      It provides results much faster than the others.

This means that, in both the forms, it provides the business with wit the highest social ROI and present their brands and products in the best possible way.

Using Instagram story Highlights
Another good reason to choose Instagram for business marketing is that it offers a host of different useful features that are specially designed for the businesses to gain maximum followers and sales prospects. One of such useful Instagram features is the Story Highlights.

At 2000 x 2000 px and an aspect ratio of 1:1, you can illustrate your Story Highlights in the best possible way and keep your business profile on-brand. There are ideally a lot of ways in which you can add Instagram Story Highlights but, however, it is important to note that, you cannot add pictures or video directly to your Story Highlights.

In order to do this, your Story Highlights need to be either if the following three:
·      A previously posted content
·      A post that is live currently or
·      An Instagram Story.

Therefore, make sure of this before you think of pinning it to the Highlight or creating an entirely new Highlight.

Ways to do it

One good way to create or to post to a Story Highlight is by using a current Instagram Story. It is an easy process in which all you have to do is:
·      Open your current Instagram Story and
·      Click on the heart icon labeled Highlight.

When you do so, Instagram at this point will ask you about the specific Highlight you wish to pin the Story to. It may also ask you to create a Highlight assuming that you have note created one already.

However, when you are done adding the Story to an existing Highlight or using it to create a new one, the Highlight will show up on your Instagram profile. You can see it below your Instagram bio.

The Story Highlights can be edited once posted if you want to make a few specific changes in it such as:
·      Change the cover image
·      Give it a new name
·      Remove the post completely and even
·      Add new posts from your Story Archive.

If you want to edit an Instagram Story Highlight, you will have to click on the three dots at the bottom of the Story Highlight and then tap Edit Highlight.

Use your archive

You can also add or create Story Highlights from your Archive. This is the place where your Instagram Stories are saved once the 24-hour limit expires. In order to do so you will have to tap on the three lines in the top right corner of your profile and then click on Archive.
·      Once you have access to your Archive, you will see that it includes the posts that you have removed from your Instagram profile.
·      Click on the Archive option in the top bar for the drop-down menu if you want to toggle between posts and Stories.
From your Archive you can choose old Instagram Stories that you may want to add to Story Highlights. The process to follow here involves:
·      Opening an archived Story
·      Clicking Highlight at the bottom menu and
·      Choosing the particular Highlight that you want to add it to.
All these steps will ensure that you use the Instagram Story Highlights at its best.

Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.

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