Before you hire an SEO company
Every website owner should know the importance of great SEO
services. In some cases, larger companies may have an in-house SEO expert to
take care of this for them, but others prefer to outsource their SEO campaigns
to an SEO expert. If you are looking for an SEO specialist to help you gain
some ground online, ask a potential SEO company these questions before you sign
on the dotted line.
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What kind of experience do you have with businesses like
mine?
The more experience in general that an SEO company has, the
better. However, it’s even better if a company has experience in dealing with
businesses in your industry, they’ll have even more in-depth, specific
knowledge about how to help you meet your SEO goals. Regardless, always hire an
experienced company so you can avoid the kinds of SEO technique that can land
you in trouble with the search engines. A reputable, experienced company will
know what to do and what not to do.
What is your usual working style
Because of the nature of SEO services, the relationship
between client and expert is usually a long-term one. A good SEO company will
work with you to get your site ranked highly and then continue to work with you
to keep your ranking consistent over time. Always ask an SEO company how long
they typically work with their clients, As a general guideline, they should
allot at least six months to the process with each client.
Can I see some references?
This is important. Just as you would if you were hiring
someone to redo your roof or finish your basement, you should ask for
references from a potential SEO company, too. Alternatively, you can ask to see
a client list. Armed with that list, you should do a little research of your
own. This is as simple as doing a Google search for those clients. If their
names appear on the first page of the search results, you know the company
knows its stuff.
What are your go-to search engine optimization techniques?
You don’t want to sign on with a company who uses black hat
techniques. If they make grand promises of getting you to the very top of the
search engine results very quickly, treat that as a warning sign that they
probably aren’t using ethical methods. Instead, opt for a company that uses
organic SEO methods, unique keywords, meta tagging and other ethical “white
hat” methods of getting your site ranking highly.
When you’re looking for a local SEO company in Scotland, go into the process of finding the right company for
you much like you would when interviewing anyone to do a job for you. You’ll
want to find the company that will do the job well, using industry-accepted
methods, and who can provide you with references from recent previous clients.
Also, be sure they are willing to answer all your questions! If you can find a
company who fits all of those criteria, you can be confident that they are a
god fit for you.