Direct marketing is and has been an essential component of marketing throughout the ages. As times have evolved, so have the methods of direct marketing. Virtual contact with consumers has become more essential than direct contact due to the emergence of e-commerce. Postcard marketing is one of the newest ways to boost up your sales and get the maximum out of your marketing efforts. But you need to get it right in order to gain right. And here’s how you can stand out with your postcards.
The thing about postcard marketing is that you never know who you can draw into your business and who won’t be appealed. Statistics show that usually only 10% of all email marketing ends up rendering sales. Hence it is crucial to send out high volumes of postcards so as to ensure maximum profitability.
2. Consistency
Marketing is a sustained effort; you got to do it again and again, and then again. If you think sending only one postcard can get you the required sales volume you are not even in the game. You need to repeat the process almost every other day. You have to show your consumers that there is something new in your site for them every day, thereby compelling them to visit your website.
3. Price it right
Since there is no physical contact between the customer and the enterprise, it is impossible to understand the buying power of your customer. So you have to price your product in such a manner that it does not look cheap but at the same time does not look unaffordable.
4. More choices
If postcard marketing is an essential component of your marketing efforts you have to provide your consumers with a buck load of choices. Sending a postcard of the same offer everyday will soon make them feel negative towards the company. Furthermore, when you have more choices to offer the consumer will feel that your business is doing good as you have so much more to offer.
5. Visualize
The most crucial part of postcards is the way it looks. When you design postcard templates you need to understand the colors that you should use to attract your audience. The pictures and colors is what the user will see the moment they open up the mail. So you got to make it worth the view so that they get drawn towards your website.
6. Offer something they can’t resist
Postcard marketing is something almost every website is using. So in order to stand out you have to make offers that appeal more than that of what your competitor is offering. Use catchy words that can draw out attention. See what your competition is offering and offering something better or more unique than that.
7. Use the right words
Postcards aren’t the place to using a lot of words. You need to use the right words to get the most out of your postcards. Make sure your company name is highlighted throughout, so that the consumer is well aware who you are and what you are selling.
8. Only sell what you want to sell
Strategize your postcard. Understand the need of the hour and then design your postcard. If you want to your users to know about some product, highlight that. Don’t sell everything you have all at once. Sell what needs to be sold. Often marketers in the urge to maximize profits showcase everything. But that will end up giving low results.
9. Look luxurious
When a customer opens your postcard, if they find it shabby the chances are they won’t look into it, let alone visit your site. Make your postcard look highly lucrative. Put up the best pictures of your products and use visualizing tactics.
10. Be truthful
Lying to your users will do nothing but draw in bad repute. Sell what you own and own what you sell. Don’t pretend to be something you are not. Consumers are highly aware and tend to do proper research before choosing a product, may it be a crop top or a washing machine.
Postcard marketing is effective only when done right. It is highly in use as it is cheap. But if only one uses it in the correct manner can the return be higher than the investment.