If you are willing to
put your time, energy, effort and money into creating unique, appealing, entertaining
content for your Instagram posts to take your fashion business, site and
marketing to the next higher level, you should step out from the traditional
mold of marketing and think of ‘out of the box’ approaches.
There are in fact a lot of such approaches to follow such as using Instagram Ads and Instagram
Stories. These will hello you to see, engage and interact with your users and
at the same time allow you to view other stories from those people that follow
you.
Ideally, the Stories
tool on Instagram is probably one of the best tools available that you can use
to create contents and ads to post that are:
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Immersive
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Interesting
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Informative
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Vertical
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Fullscreen.
This tool will also
help you to blend photos, videos, and text in the best possible way. If you are
not sure what kind of story to tell to the audience to gain more followers for Instagram, take a look at the different creations of a
few fashion majors, and even a few other retail and eCommerce brands, just for the sake
of finding good examples.
On the other hand, you
can take help of the experts in Instagram marketing blending it with social
media marketing. They will help you in different ways such as:
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Running ads in Instagram Stories that will help your brand
to increase click-through rates successfully
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Help you to boost your brand awareness in an evermore
competitive product category and also
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Help your brand educate your potential customers on
the different types of products available to them to choose when they visit
your site for shopping.
No matter whichever the approach you follow, just make sure that you are most creative in your approach
as Instagram and creativity are synonymous.
Use a proper hashtag
It is a good practice
and will lay a good foundation to create quality content to post on Instagram
and generate more traffic to your fashion site to use beautiful and relevant photos
with cleverly designed captions. This will grow the engagement in your
audience.
However, if you want
to be better off and your posts to be discovered even by those people who do
not follow your brand currently, you will need to search for, select and use relevant
hashtags for each of your post.
It is found
consistently through research that when you add five to seven relevant hashtags
to your post it greatly increases the engagement from the users. In fact, a recent
study by Social Media Lab found that:
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When proper hashtags are added to a post the likes received
increased by over 70% and
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The comments increased by an incredible margin of 392%!
Therefore, the best
possible way to get best results from your Instagram posts is to add hashtags that
are relevant to the content of the post. Make sure that you are as specific as
possible. This is because if you use a generic hashtag like “#fun” it is highly
likely that it will generate many different other posts for different other
brands and business types using the same hashtag for their posts. This means
that your content will be lost in the crowd.
Therefore, look for a narrower
niche hashtag, if not unique one, that are viral among the Instagram community.
This will increase your chances of appearing in the search results, gaining
more clicks and a large number of traffic to your fashion site
Select a suitable influencer
You will come across a
lot of influencers on Instagram who can literally take the marketing efforts of
fashion businesses to the next level. If you want to use one such influencer,
whether you choose a macro influencer with a large number of followers or a
micro-influencer with comparatively fewer followers, you should make sure
that the influence is suitable for your brand and compatible with you.
Look for these points
and attributes in the influencers to make sure you choose the best one for your
business:
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The influencer must be successful
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Have a proven track record
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Well known in the Instagram community, especially in
the fashion circle
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Is able to create a better content, strategy and
approach to make the difference
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Is knowledgeable about the growth strategies and
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Have engaged followers.
It is only when you
have a good influencer backing your Instagram marketing efforts who will be
able to provide you with hopeful results, find more engaged users who will be interested
in knowing more about your product, what you have to share and your brand which
will in turn enable you to increase the traffic to your fashion site, sales and
revenue apart from helping you to build a successful personal fashion brand.
Since in this
competitive fashion market branding is important, taking help of an influencer
is supposed to be the best possible way to sustain and survive the competition.
Launch ads to remarket to shoppers
Another way to grab the the attention of the users and drive more sales on Instagram is to launch specific ads
to remarket to shoppers who have left your store without making any purchase of
the products they wanted. Remarketing these ‘abandoned cart’ shoppers will allow you to put the images of the product back in front of those would-be buyers.
- · This is a productive effort that will get them to go back to your website.
- This will then increase the traffic to your site and at the same time will enable the users to buy the product they left in their shopping cart.
There are several good
guides that will tell you exactly how you can create such ads to launch a remarketing program on Instagram.
Follow those specific steps but make sure that you include adding a Facebook pixel to your site.
All these approaches
will make your fashion product and brand unique. This will, in turn, help you
increase the number of traffic to your site making the best use of social
media.
Author Bio –
Kristen Smith has been
working on the importance of social media in marketing with thousands of real
Instagram followers for her postings.